Digital strategies for higher education institutions

With 90% of students relying on online research to make decisions about where to apply, universities and colleges must meet students where they are: online.

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Digital strategies for higher education institutions

The importance of digital marketing in higher education

In an increasingly competitive landscape, digital marketing is no longer optional for higher education institutions, it’s essential!

What you'll find in this guide:

  • Building a next-gen digital marketing strategy
  • The role of SEO in boosting university visibility
  • Personalization and AI: Engaging with prospective students
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