Inbound marketing for higher education institutions: from awareness to enrollment

Why does inbound marketing matter for higher education?

In an era where students rely heavily on online research to make decisions, inbound marketing has revolutionized how higher education institutions connect with prospective students.

What you'll find in this guide:

• What is inbound marketing, and why does it matter for higher education?
  
• The inbound methodology: Attract, engage, and delight
• Analytics and KPIs: Measuring the success of your inbound efforts