HubSpot has just launched a powerful set of updates driven by artificial intelligence, built to streamline operations, personalize outreach, and increase efficiency across marketing, student recruitment, and student support services. These innovations reinforce HubSpot’s role as an all-in-one platform perfectly suited for higher education institutions looking to scale sustainably.
Creating content to engage prospective students, alumni or faculty is now faster with the Content AI Agent. This tool helps universities repurpose existing materials—such as blog posts, brochures, presentations, or videos—into optimized formats for various platforms and audiences.
It doesn't just generate content; it also evaluates past performance to suggest improvements and identify opportunities to increase visibility and engagement across channels.
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The AI Customer Service Agent helps streamline student support services by automating responses to common queries, suggesting relevant knowledge base content, and even generating new help center articles from resolved tickets.
By reducing wait times and automating repetitive interactions, this tool empowers university staff to focus on complex or high-priority student concerns, improving overall satisfaction and operational efficiency.
Related article: Why Your Higher Education Institution Needs a CRM System
The AI Prospecting Agent transforms how institutions engage with prospective students. It identifies leads with the highest enrollment potential, analyzes engagement behavior, and suggests personalized outreach strategies.
Admissions and recruitment teams can spend less time researching and more time building meaningful connections with qualified prospects.
Related article: How to Improve Lead Generation for Higher Education Institutions
With AI Guided Selling, admissions staff gain virtual assistance to determine next best steps—whether it’s sending tailored follow-up emails, sharing relevant program content, or switching channels based on student behavior and CRM data.
This feature supports teams handling various student profiles and recruitment journeys, ensuring a consistent and personalized experience from inquiry to enrollment.
Customer Journey Orchestration allows institutions to design and deliver tailored experiences that evolve in real time. Based on actions, demographics, and interaction history, journeys are dynamically adapted to increase engagement and guide prospective students smoothly through the decision-making process.
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The Lookalike Lists feature enables universities to target new audiences that closely resemble their most engaged or successful students. Using demographic and behavioral data, the system creates high-potential prospect lists ideal for expanding reach while maintaining lead quality.
This is especially powerful for international recruitment or expanding into new study areas.
For institutions with multiple campuses, faculties, or international branches, Multi-account Management offers a unified interface to manage recruitment campaigns, communication workflows, and analytics—without compromising the independence of each unit.
Leaders and marketing teams gain centralized control with localized flexibility, improving coordination across diverse academic offerings.
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Organizations like Youth on Course, Angel City Football Club, and SANDOW have already seen measurable gains by leveraging HubSpot’s AI tools—faster support, better-qualified leads, and more efficient sales or recruitment processes.
Explore more: HubSpot AI Case Studies
These updates mark a major step in HubSpot’s evolution, showing a deep commitment to helping institutions lead the digital transformation with more intelligent, responsive, and scalable tools.
If you're ready to bring AI-driven efficiency to your institution, Latigid can help. As a HubSpot Platinum Partner agency, we specialize in higher education marketing and can integrate these solutions into your strategy—so you can attract, engage, and enroll students more effectively.