HubSpot has just unveiled a powerful series of updates fueled by artificial intelligence, aiming to streamline operations, enhance personalization, and boost the efficiency of marketing, sales, and customer support teams. These new features reinforce HubSpot’s position as a smart, all-in-one solution for companies looking to scale sustainably.
Content AI Agent: create more impactful content with less effort
Creating content is now simpler and faster with the Content AI Agent, which supports teams by turning existing materials—such as blog articles, presentations, or videos—into optimized formats for multiple channels. It not only generates new content but also analyzes past performance to suggest improvements and repurposing opportunities.
This functionality is especially valuable for omnichannel campaigns, helping maintain a consistent and personalized message while reducing time and production costs.
Related article: 8 Tips for Writing Email Marketing Content for Higher Education
AI Customer Service Agent: smarter, faster support
The AI Customer Service Agent helps automate customer service with impressive accuracy. Using historical data and machine learning, this tool can:
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Answer common questions
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Suggest relevant knowledge base articles
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Generate help center content from solved tickets
By speeding up response times and reducing manual workload, this agent allows human teams to focus on more complex inquiries, leading to a better overall customer experience.
Related article: Why Your Higher Education Institution Needs a CRM System
AI Prospecting Agent: smarter sales outreach
The AI Prospecting Agent is a game-changer for sales teams. It identifies high-potential opportunities, analyzes behavior patterns, and suggests tailored outreach strategies.
With less time spent on research and more focus on qualified leads, sales reps can engage in more meaningful conversations and close deals more efficiently.
Related article: How to Improve Lead Generation for Higher Education Institutions
Guided Selling: actionable insights with every interaction
The new AI Guided Selling feature works as a virtual assistant for sales reps, recommending the next best actions, relevant content, and ideal channels for engaging each lead based on CRM and engagement history.
This is especially useful for teams handling multiple customer segments at different stages of the buyer's journey.
Customer Journey Orchestration: dynamic personalization at scale
With Customer Journey Orchestration, HubSpot enables brands to deliver personalized experiences that adapt in real time based on customer actions, demographics, and engagement.
This elevates marketing strategy by creating intelligent, behavior-driven workflows that increase conversion and retention.
Related article: Best Practices for Email Marketing in Higher Education
Lookalike Lists: Intelligent audience targeting
The new Lookalike Lists feature helps marketers reach new audiences that resemble their most engaged contacts. By using behavioral and demographic data, the system builds highly accurate lists of prospects likely to convert.
It’s an essential tool for scaling campaigns efficiently without losing precision in targeting.
Multi-account Management: centralized control, greater flexibility
For businesses managing multiple brands or regions, Multi-account Management offers a centralized hub for campaigns, reporting, and resource sharing—without compromising data separation or brand identity.
This simplifies the complexity of managing diverse teams and operations, giving leadership a unified overview and better strategic control.
Related article: Successful Marketing Strategies to Increase School Enrollment
Real-world results: from AI to ROI
Brands like Angel City Football Club, Youth on Course, and SANDOW are already seeing measurable results with HubSpot's AI tools. These organizations have improved customer support speed, increased lead quality, and optimized sales performance—all through smarter automation.
Explore more: HubSpot AI Case Studies
AI is transforming HubSpot—and the future of marketing
These updates are more than incremental improvements—they reflect HubSpot’s strategic commitment to leading the digital transformation through automation, intelligence, and personalization.
If you're wondering how to apply these tools to your organization, Latigid is here to help. As a HubSpot Platinum Partner agency, our team can integrate these innovations into your digital strategy and help your institution grow faster and smarter.
