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The other side of digital

First of all, yes, Latigid is digital spelled backwards 🤯. But why do we consider ourselves the other side of digital? Unlike other agencies, which sell digital marketing services, we prefer to help institutions grow.

In other words, rather than running lead generation, social media or SEO campaigns, we like to understand our clients' objectives so that we can propose the right strategy. Even if sometimes that means saying that they don't need to generate traffic, but rather improve conversion, for example.

If you're looking for an agency to help your higher education institution grow through a customized digital strategy and not just by providing ad hoc services, we could be a match.

The other side of digital
traffic-generation

Traffic generation

To increase traffic generation on your site, it is essential to adopt an integrated strategy that combines SEO (Search Engine Optimization) and SEA (Search Engine Advertising). While SEO improves organic visibility by optimizing keywords and content, SEA offers immediate results through paid ads on search engines. In addition, social media management and Paid Social campaigns are crucial for reaching a wider audience. Developing quality websites and creating a content marketing plan are also key to attracting and retaining visitors, ensuring an optimized user experience and relevant content that meets the needs of your target audience.

converting-traffic

Converting traffic into leads

To turn traffic into qualified leads, it is essential to implement a strategy focused on lead magnets, such as eBooks or webinars, promoted by optimized landing pages. Conversion optimization (CRO) helps to increase the effectiveness of these pages, guaranteeing greater data capture. Dynamic forms, which adapt to user behavior, and interactive chatbots are crucial tools for engaging visitors in real time. These elements work together to convert more traffic into valuable leads, in line with business objectives.

converting-leads

Closing leads into customers

Converting leads into customers requires a strategic approach that combines lead nurturing with personalized email marketing. Through marketing automation, you can nurture leads with relevant content and automate communications at the right time. Lead scoring identifies the most conversion-ready leads, while CRM management centralizes and facilitates pipeline follow-up. The integration of data and sales processes guarantees well-informed decisions and an increase in conversion rates.

Customer-retention

Customer retention

Customer retention depends on effective support and engagement strategies, such as ticketing systems to resolve issues quickly and knowledge bases with relevant content. Re-engagement campaigns, with personalized offers and messages, help keep interest active. In addition, continuous evaluation of customer satisfaction offers valuable insights to improve the experience and strengthen the relationship, promoting greater loyalty and consistent results.

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Traffic Generation

To increase traffic generation on your site, it is essential to adopt an integrated strategy that combines SEO (Search Engine Optimization) and SEA (Search Engine Advertising). While SEO improves organic visibility by optimizing keywords and content, SEA offers immediate results through paid ads on search engines. In addition, social media management and Paid Social campaigns are crucial to reaching a wider and more engaged audience. Developing high-quality websites and creating a robust content marketing plan are also key to attracting and retaining visitors, ensuring an optimized user experience and relevant content that meets the needs of your target audience.

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