Challenges
In order to maximize the use of the blog as an attraction and information channel, Standvirtual has identified three main challenges:
- Increase organic traffic to the blog through an optimized SEO strategy.
- Consolidate the blog as a trusted source in the automotive sector, reaching a diverse audience.
- Encourage the conversion of users from the blog to the car sales platform, promoting a cycle of engagement and conversion.
Solutions
To achieve these goals, an SEO and content strategy was developed, focusing on:
- Definition of Buyer Personas: Segmentation of the target audience into specific profiles, ensuring the creation of highly relevant content for different types of users, from car buyers to car sellers.
- Keyword research and analysis: Identification of priority and high-interest topics, to ensure that the content met users' search needs.
- Technical optimization of the blog: Ongoing maintenance and review, ensuring that the blog is in line with SEO best practices, including optimizations in loading time and content structure.
- Development of an SEO editorial calendar: Planning content based on the interests of the target audience, alternating between topical articles and evergreen content.
- Large-scale content production: Creation of more than 820 articles in four years, covering a variety of topics to consolidate Standvirtual as a specialist in the sector.
Strategy implementation
The strategy was carried out in different phases to ensure continuous and adjusted implementation:
- Strategic planning and selection of Key Topics: Development of content of interest, from maintenance tutorials to model comparison guides, covering all stages of the purchase and maintenance journey.
- Content production and optimization: Writing optimized articles based on SEO best practices, offering both snackable content and long-form articles of high quality and lasting relevance.
- Technical optimization: Ongoing maintenance of the blog, with improvements such as optimizations for compatibility with mobile devices and structuring of headings to facilitate reading and SEO.
Conclusion
The SEO and content creation strategy has had a significant impact on Standvirtual's visibility and organic traffic, positioning the blog as a reference in automotive-related content and an important conversion channel. With a significant increase in visits and a higher user conversion rate, Standvirtual strengthened its authority in the automotive market.
This case shows how an integrated SEO approach can strengthen a brand's organic presence, generating direct impact in an increasingly competitive sector and increasing audience engagement.
Testimonial
"Since the content of Standvirtual's blog was handed over to Latigid, the improvement was immediate and since then we've grown more than 150% in organic traffic and greatly increased our relevance in search engines. In addition to their above-average performance skills, they also provide dedicated and constant support, which makes the process much easier."
Ricardo Cardoso
Marketing Manager at Standvirtual and OLX Cars
