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At Latigid, we believe that the power of content marketing lies in optimized, relevant content that speaks to the target audience. To ensure the effectiveness of this process, we integrate SEO into every phase of content creation, from keyword research to managing a structured editorial calendar tailored to higher education.
With the integration of artificial intelligence (AI), we’ve elevated our work’s impact even further. AI enables us to automate and enhance various stages of the process, from data analysis and trend identification to creating highly personalized content. This automation is always paired with our rigorous human review, ensuring that each piece meets high-quality standards and aligns with the most effective SEO strategies.
The result? More traffic, higher engagement, and content that truly converts. Over the years, we’ve created more than 3,000 articles for clients across sectors, all optimized to achieve top search engine positions and generate tangible results for our partners in higher education.
Content creation involves developing and publishing relevant material for a specific audience to educate, engage, or inform. Content for higher education institutions can take various formats, including:
However, simply creating content is not enough to generate results in the digital environment. Content must be optimized for search engines (SEO) to ensure it is discovered by people searching for specific solutions. This is where keyword research and a strong SEO strategy come into play.
For successful inbound marketing, the type of content created depends heavily on the audience’s stage in the enrollment or decision journey. These stages can be described as awareness, consideration, and decision.
Creating content for each of these stages is essential to keep the audience engaged throughout the decision journey.
When it comes to content creation, SEO (Search Engine Optimization) ensures that the content is not only useful and relevant but also visible. What’s the point of creating a great article or video if it doesn’t appear in search results? This is where SEO comes into play.
SEO is the process of optimizing content to appear at the top of search engines, such as Google, for specific keywords. Well-optimized content is more likely to be discovered by those searching for solutions, increasing brand visibility and driving traffic to the website.
A content creation strategy cannot exist without thorough keyword research. This process involves discovering the terms and phrases that your target audience uses to search for information related to higher education. When content is built around the right keywords, the chances of being found in search engines increase significantly.
At Latigid, we use keyword analysis tools like SEMRush, Ahrefs, and Moz to identify the best keyword opportunities for our clients. This process allows us to choose popular keywords and uncover long-tail keywords, which are more specific search terms that often have less competition but high conversion value.
Many institutions focus on generic, high-volume keywords. However, long-tail keywords are an excellent opportunity to generate more qualified traffic. These are more specific queries, such as “best practices in content creation for SEO” or “how to create a content editorial calendar”. Although they may have lower search volume, users searching these terms are usually further along in their decision journey and closer to conversion.
One of the biggest challenges institutions face in content creation is maintaining consistency. This is where an editorial calendar becomes indispensable. This planning allows the marketing team to know what to publish, when, and in what format, ensuring that content is released regularly and aligned with campaigns and institutional goals.
Here, we create editorial calendars for our higher education clients based on:
AI is revolutionizing content marketing by offering new opportunities to automate, personalize, and optimize content, enabling institutions to maximize the impact of their campaigns more efficiently and precisely.
Through artificial intelligence, content marketing reaches a new level of precision and relevance, enabling institutions to create content more quickly and tailored to the demands of their audience. However, it’s essential that this process is always paired with rigorous human review, ensuring that each piece maintains the highest quality standards and alignment with the institution’s brand identity.
Over the years, we have helped numerous institutions grow through the creation of SEO-optimized content. With over 3,000 articles, eBooks, and infographics developed, we focus on creating content that is not only informative but also drives tangible results.
For example, one of our higher education clients aimed to increase online visibility and drive more website traffic. After conducting keyword analysis and developing a consistent editorial calendar, we achieved over a 30% annual increase in organic website traffic, even in an increasingly competitive field.
Content creation is one of the most important pillars of digital marketing. Combined with an effective SEO strategy and well-conducted keyword research, it has the power to attract qualified traffic, generate leads, and increase conversions.
At Latigid, we apply SEO best practices in everything we do, from keyword research to planning and creating optimized content. If you’d like to learn how our agency can help your institution grow through effective content creation, contact us or schedule a meeting with our team of specialists.
This ebook will guide you in crafting content that strengthens your institution’s brand and connects with your target audience.
Most of our clients have been with us for several years, and although we have a great relationship with all of them, we know it's not just because of our friendliness.
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