The Team

Learn about our background

Paulo Dinis

Paulo Dinis

Inbound Creator

Copywriter with more than 13 years of experience in advertising and content creation for clients in diverse sectores including higher education.

Tiago Esteves

Tiago Esteves

Inbound Strategist

Digital Strategist with over 10 years of experience in digital agencies and in the higher education sector. Tiago has been given the Hubspot Champion Award.

Diogo Chaves

Diogo Chaves

Inbound Evangelist

Diogo has been a pioneer in adopting inbound marketing strategies. He has been involved in projects all over the globe. He was the former leader of Laureate International Universities in Portugal

APPROACH

How we work

Before moving forward with any project implementation, it is key to make sure that the project will meet expectations and achieve the established goals. We put in place a process that ensures the connection between the projection goals and your institution. we will not start any project before knowing how we are going to measure success.

Audit

Goal setting

Understanding needs

Planning and activity setting

Implementation

Analyze and closed-loop reporting

Case Study

The Lisbon MBA

The Lisbon MBA project started in the end of 2016 and ever since the results have been very satisfying. The main challenge was to increase the number of leads. This was achieved by increasing both website and traffic to lead conversion rates which resulted in increased enrolment.

The Lisbon MBA

54%

New users

107%

Lead Gen growth

What our clients say about us

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Latigid makes Inbound easy. They are always ready to optimize all the assets needed to generate and convert more leads. Latigid team is always willing to solve any problem that comes up.

Laura Gil
Laura Gil

Marketing Automation Manager, IE Exponential Learning

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Much more than the usual provider, the Latigid Team works as an extension of our team. We worked together for 2 years and their support was key for our growth. What can one expect from Latigid? Professionalism, passion for education and a genuine interest in their clients' growth

Marta Andaluz
Marta Andaluz

Marketing & Admissions Director at The Lisbon MBA - Católica | Nova