Universities face unique challenges, from attracting prospective students and managing complex relationships with alumni to ensuring streamlined internal operations. HubSpot’s Fall 2024 Spotlight brought a wealth of new features and improvements that can greatly benefit educational institutions. By focusing on AI-powered tools, data enrichment, and enhanced user experiences, these updates provide universities with the means to optimize their marketing efforts, student recruitment, alumni engagement, and more.
This article explores the key updates from HubSpot's latest release and how universities can use these new tools to enhance their day-to-day functions.
The most significant update for 2024 is Breeze, HubSpot's AI platform, which is designed to help universities streamline operations across recruitment, student engagement, and donor relations. Breeze integrates AI tools into every part of the HubSpot platform, allowing universities to automate processes and make data-driven decisions.
Universities often struggle to produce a steady stream of content across various platforms. HubSpot’s new updates to the Marketing Hub and Content Hub are designed to address this issue by offering AI-powered tools to streamline content creation and distribution.
The Fall 2024 updates also bring improvements in lead generation, making it easier for universities to identify and engage with high-potential students and donors.
HubSpot’s Service Hub has received significant updates that can enhance student services and internal university operations. These improvements focus on reducing response times and streamlining support processes for students, faculty, and staff.
Managing student inquiries—especially those that involve multiple interactions—can be challenging for support teams. The new AI-Powered Ticket Summaries automatically generate concise overviews of conversations, making it easier for support staff to understand the issue without reading through lengthy email chains. For example, student services or IT departments can quickly get up to speed on an ongoing issue, ensuring faster and more accurate responses.
Universities can now consolidate their support efforts through the Help Desk Workspace, which connects support tickets, conversations, and other student inquiries into a single interface. This is particularly useful for improving the efficiency of services like financial aid, housing, and academic advising, ensuring students receive timely and accurate support.
HubSpot has introduced several AI agents as part of its Breeze platform, all of which can help universities automate different parts of their operations.
The Content Agent can help marketing teams by automating the creation of campus-wide newsletters, event promotions, and social media content. It ensures that all communication remains consistent with the university’s brand voice while reducing the manual workload on staff. For example, a single piece of content—such as a blog post about a research breakthrough—can be automatically transformed into a newsletter, social post, and web content.
Social media plays a vital role in student recruitment and engagement. The Social Media Agent helps universities manage their online presence by automating the scheduling of posts, generating social content, and analyzing engagement metrics. This tool is perfect for handling high-volume periods, such as during admissions cycles or key alumni events.
For both admissions and alumni fundraising teams, the Prospecting Agent uses AI to identify high-potential students or alumni for personalized outreach. It analyzes CRM data to determine which students are most likely to enroll or which alumni are most likely to donate, helping universities prioritize their efforts.
Managing financial processes, such as tuition payments, donations, or event fees, is often a challenge for universities. HubSpot’s Commerce Hub offers new features to simplify these tasks.
One of the key strengths of HubSpot’s Fall 2024 updates is the enhanced Smart CRM capabilities, powered by Breeze Intelligence. For universities, this means a more detailed and actionable understanding of student and alumni engagement.
The Fall 2024 updates to HubSpot provide universities with a powerful set of tools to streamline operations, improve student and alumni engagement, and automate routine tasks. By leveraging AI-powered tools like Breeze, CRM enhancements, and specialized agents, universities can focus on building stronger relationships with students, donors, and alumni while improving operational efficiency.
With these updates, universities can stay competitive in a rapidly evolving education landscape, delivering exceptional experiences to all stakeholders through personalized communication and intelligent automation.
If your university needs assistance implementing these new features or maximizing the potential of HubSpot’s latest tools, feel free to reach out to us or book a meeting with Diogo. As an experienced inbound marketing agency, we specialize in helping educational institutions seamlessly integrate these solutions to enhance recruitment, engagement, and operational effectiveness. We're here to ensure you get the most out of HubSpot’s platform!