HubSpot announces partnership with TikTok for B2B lead generation

  • Latigid
  • Blog
  • HubSpot announces partnership with TikTok for B2B lead generation
HubSpot announces partnership with TikTok for B2B lead generation

In October 2023, TikTok and HubSpot announced a unique integration to streamline B2B lead generation. This partnership offers an integration between the two platforms, allowing businesses to create and track TikTok ad campaigns directly from HubSpot. In this article, we'll explore everything you need to know about this partnership and how to successfully integrate it. 

About the TikTok and HubSpot Partnership 

TikTok is a rapidly growing platform with significant potential for marketers. With the right strategy, brands can leverage this opportunity to reach new customers and generate more leads. 

To tap into the engaged TikTok audience, HubSpot has launched a new integration that requires no coding, enabling customers to consolidate leads into a single source and enjoy the benefits of the HubSpot platform. 

This new HubSpot integration enables businesses of all sizes to expedite the sales process and efficiently organize their contacts. The integration automatically synchronizes TikTok lead data with the HubSpot CRM, eliminating the need for manual lead transfers. 

Integration Features between TikTok and HubSpot 

Ad Creation: Companies can create TikTok ads directly from HubSpot, choosing from different formats and objectives. 

Performance Measurement: Companies can track the results of their TikTok ad campaigns directly from HubSpot, including views, clicks, and conversions. 

Lead Generation: Companies can use TikTok to generate leads by collecting user contact information through integrated forms. 

Benefits of the TikTok and HubSpot Partnership 

Simple to use: The integration is user-friendly, allowing companies to quickly and efficiently create and track TikTok ad campaigns. 

Efficiency: The integration helps companies save time and money by eliminating the need to use two different platforms. 

Scalability: The integration is scalable and can be used by companies of all sizes. 

Related Article: WhatsApp Integration for HubSpot: Everything you need to know 

How to Integrate TikTok Lead Generation with HubSpot? 

The integration is a straightforward, non-programming process that automatically synchronizes leads generated on TikTok with the HubSpot CRM in real-time. 

To use the integration, companies should start by creating an account on TikTok for Business. After creating the account, they can link it to their HubSpot account. 

Once the two accounts are connected, companies can begin creating TikTok ad campaigns directly from HubSpot. To create an ad, companies need to choose a format, objective, and target audience. 

Companies can also track the results of their TikTok ad campaigns directly from HubSpot using HubSpot Analytics. 

Learn more about the HubSpot integration with TikTok. 

The new partnership between TikTok and HubSpot is a valuable opportunity for companies looking to generate leads on TikTok. The integration is user-friendly and offers a range of benefits that can help companies grow. 

To learn more about the new partnership, visit the TikTok for Business website. 

About Latigid 

With over 6 years of experience using HubSpot, we are a HubSpot Platinum Agency with clients in various industries and countries. We can add value in various areas, from marketing to sales. Besides our clients, whom we assist daily and consider us true business partners, we have conducted numerous onboardings for international companies. 

If you're looking for a HubSpot partner agency not only to implement the platform but also to help define goals and objectives, contact us! 


Download our SEO guide and learn how to build a strategy to optimize your Higher Education Institution's website

SEO Guide for Higher Education Institutions