Email marketing

CTR (Click Through Rate)

• 54% of marketers say increasing engagement is their top priority in email marketing (Ascend2016).
• 15% of marketers admit they do not regularly analyze open rates or clicks(MarketingProfs, 2016).
• Only 23% of marketers claim to have the website and email integrated to understand what happens after a click (MarketingProfs, 2016).
• Emails sent on Tuesday get the highest open rates (Wordstream, 2017).

Email content

• Brands that put emojis in the subject line of their emails get better conversion rates (Forbes, 2017).
• Only 9% of email subjects contain emojis (GetResponse, 2018).
• 91% of professionals prefer to receive communication from the companies they work with via email (Sleeknote, 2019).
• Transactional emails are open 8 times more than traditional emails (Sleeknote, 2017).

Email usage

• There are around 5.5 billion active email accounts worldwide (Radicati Group, 2018).
• About 49% of companies use email automation technologies (Emailmonday, 2018).
• Emails that are not mobile optimized tend to be deleted in less than 3 seconds (Campaign Monitor, 2018).
• 86% of professionals prefer to use email to send work-related content (Hubspot, 2017).

Email segmentation

• 42% of marketers don't send personalized emails (MarketingProfs, 2016).
• 83% of companies use at least basic targeting to send their emails (Econsultancy, 2016).
• Email open rate is 75% higher in targeted campaigns (MailChimp, 2017).
• Targeting emails by lists and individuals is considered the best form of personalization for 50% of influencers (Ascend2, 2016).