Keep up with the most current topics on digital marketing for higher education institutions, with a special focus on inbound marketing, lead generation and SEO.
Higher education institutions have to compete for students and their investment, especially in today's digital age. Search Engine Optimization (SEO) is a crucial component in attracting prospective...
Some students are determined to attend one particular college or university. For most, however, choosing the right school for their education starts with a simple search. Considering that there are...
Today, parents' decision-making process regarding the choice of schools has changed radically. Schools are no longer the custodians of information, and this information is widely available on the...
