Having founded a higher education growth agency and having worked for Laureate Education for...
How does Inbound Marketing work for higher education and schools?
Unlike traditional marketing, which interrupts and forces prospective students to consume unwanted ads, inbound marketing focuses on creating relevant content that draws the right people to your institution website:
- It offers prospects the tools they need to make informed decisions about the right school for them
- It allows institutions to gain the prospects' trust
- It helps institutions attract, convert, enroll and delight students through different online channels.
- Search Engine Optimization
- Relevant Content
- Student Centric
- Email Spaming
- Intrusive Ads
- Marketeer Centric
The Inbound Marketing Methodology
+ 451 %
Increased in qualified leads with marketing automation tools
- 61 %
Inbound marketing price per lead vs traditional marketing
+ 54 %
Inbound lead generations vs traditional marketing