What is the best CRM for universities?
Having founded a higher education growth agency and having worked for Laureate Education for...
How does Inbound Marketing work for higher education and schools?
Unlike traditional marketing, which interrupts and forces prospective students to consume unwanted ads, inbound marketing focuses on creating relevant content that draws the right people to your institution website:
- It offers prospects the tools they need to make informed decisions about the right school for them
- It allows institutions to gain the prospects' trust
- It helps institutions attract, convert, enroll and delight students through different online channels.
Inbound marketing
- Search Engine Optimization
- Blogging
- Relevant Content
- Student Centric
Outbound marketing
- Telemarketing
- Email Spaming
- Intrusive Ads
- Marketeer Centric
PROCESS
The Inbound Marketing Methodology
The inbound marketing methodology is a journey with four stages with the goal of transforming visitors into loyal clients.
Attract
Convert
Close
Delight
+ 451 %
Increased in qualified leads with marketing automation tools
- 61 %
Inbound marketing price per lead vs traditional marketing
+ 54 %
Inbound lead generations vs traditional marketing
Inbound marketing is not a short term strategy. If your goal is to start showing up right now in search engines, you should opt for a SEA approach. If your goal is to grow organically in a sustainable way in the long run, then talk to us.
As in any other marketing strategy the secret ins in having the right mix. With this in mind, we usually recommend ou clients to start with inbound and a mix of other strategies (Paid Social, SEA, etc) and then compare results and optimize
Choosing the right university or school is one of the most important decisions in one's life. This kind of decisions imply a massive research effort so that one can take an informed decision. This research process is an opportunity for your institution to offer help , and guide the prospect's decision. This way you will be able to attract prospects to your website and gain their trust.
Inbound Marketing allows institutions to grow in a sustainable way through content that shows up on Search engines in an organic way. This way you will not be dependent on budgets for paid strategies to generate leads
