Keep up with the most current topics on digital marketing for higher education institutions, with a special focus on inbound marketing, lead generation and SEO.
Nowadays, it is no longer necessary to explain to any institution the importance of creating and controlling their online presence, but the truth is that many still continue to use their website as a...
In the 2021 Survey of College and University Admissions Officers, by Inside Higher Ed, it is possible to see that the concerns over reduced enrollment from admissions officers and admissions...
Having founded a higher education growth agency and having worked for Laureate Education for several years, I have seen and been involved in a lot of CRM implementations in Higher Education...
Many of the Universities use the notoriety they have managed to create nationally, complemented with visits to fairs, schools, and some targeted advertising to recruit their national students. The...
Although most schools continue to rely on materials such as brochures or posters to present and promote the institution, the truth is that parents' decision-making process has changed radically in...
