Why should Universities have podcasts?
Podcasts have become a trend these last few years and nowadays not even Higher Education can escape this trend (and shouldn’t). Besides being used for entertainment and/or educational purposes,...
Keep up with the most current topics on digital marketing for higher education institutions, with a special focus on inbound marketing, lead generation and SEO.
Podcasts have become a trend these last few years and nowadays not even Higher Education can escape this trend (and shouldn’t). Besides being used for entertainment and/or educational purposes,...
Many institutions undervalue the importance of having a well-optimized website. What they typically tend to forget is that the website is usually the student's first impression of the organization,...
Lead generation is a marketing term that refers to the process of generating consumer interest for a product or service with the goal of turning that interest into a sale. In the context of Higher...
By now it is not a surprise to anyone that the Covid-19 pandemic has had a huge impact on education. Around 1.6 billion students from all around the world have been affected by disruptions in their...
In the 2021 Survey of College and University Admissions Officers, by Inside Higher Ed, it is possible to see that the concerns over reduced enrollment from admissions officers and admissions...