---
title: Higher Education Marketing Agency | Latigid
description: Looking for a marketing agency that helps your higher education institution to get more students? Visit our website and find out how we can help.
---

# Higher Education Marketing Agency

![Agência inbound marketing](https://www.latigid.pt/hs-fs/hubfs/Age%CC%82ncia-inbound-marketing-lisboa.png?width=400&height=350&name=Age%CC%82ncia-inbound-marketing-lisboa.png)

### Do you want to generate more leads, enroll and retain more students, and grow your higher education institution?

**Latigid is familiar with the challenges and difficulties that universities, schools, and colleges face in terms of recruitment. We know that higher education institutions need agencies capable of implementing integrated strategies that follow market changes, take advantage of the potential of new channels and convert actions into results. At Latigid, we define and implement Inbound Marketing campaigns that allow you to optimize and transform your marketing strategies in order to generate more traffic to your website, convert more leads, close more customers and improve the loyalty of current ones through better customer service.  
**

###### Services

## What we do at Latigid

Learn about the services we provide to grow your institution. We will help you grow by increasing website traffic, generating more student leads, and closing those leads into enrollment. Latigid is a Higher Education Marketing Agency and Hubspot Tiered Solutions Partner.

<https://www.latigid.pt/geracao-de-leads>

[![Lead Generation for Higher Education](https://www.latigid.pt/hs-fs/hubfs/06.png?width=130&height=130&name=06.png)

### Lead generation and management

We grow the number of leads by increasing website traffic and the conversion rates of traffic to lead.

![arrow](https://www.latigid.pt/hs-fs/hubfs/arrow.png?width=28&height=20&name=arrow.png) 

](https://www.latigid.pt/en/student-lead-generation-and-management)

[![Websites and blogs](https://www.latigid.pt/hs-fs/hubfs/02.png?width=130&height=130&name=02.png)

### Websites and blogs

We create responsive and SEO optimized websites, blogs, and landing pages, in different CMSs (including Hubspot), so that you can generate more organic traffic

![arrow](https://www.latigid.pt/hs-fs/hubfs/arrow.png?width=28&height=20&name=arrow.png) 

](https://www.latigid.pt/en/websites-blogs-landing-pages)

[![Higher Education SEO](https://www.latigid.pt/hs-fs/hubfs/03.png?width=130&height=130&name=03.png)

### Higher Education SEO

We create SEO strategies that will help you improve your position on search engines and generate more organic traffic and leads.

![arrow](https://www.latigid.pt/hs-fs/hubfs/arrow.png?width=28&height=20&name=arrow.png) 

](https://www.latigid.pt/en/seo-higher-education)

[![Content](https://www.latigid.pt/hs-fs/hubfs/04.png?width=130&height=130&name=04.png)

### Content

We create relevant content for your student personas that will help them navigate through the admission process. This will allow you to impact them early on in the process and help them through their journey.

![arrow](https://www.latigid.pt/hs-fs/hubfs/arrow.png?width=28&height=20&name=arrow.png) 

](https://www.latigid.pt/en/content-creation)

[![Social Media](https://www.latigid.pt/hs-fs/hubfs/05.png?width=130&height=130&name=05.png)

### Social Media

We develop and promote relevant content focusing on attracting prospective students.

![arrow](https://www.latigid.pt/hs-fs/hubfs/arrow.png?width=28&height=20&name=arrow.png) 

](https://www.latigid.pt/en/social-media)

[![Email Marketing and Workflows](https://www.latigid.pt/hs-fs/hubfs/01.png?width=130&height=130&name=01.png)

### Email Marketing and Workflows

We help you Nurture your leads with workflows and e-mail marketing. You will be able to personalize your communication at scale.

![arrow](https://www.latigid.pt/hs-fs/hubfs/arrow.png?width=28&height=20&name=arrow.png) 

](https://www.latigid.pt/en/email-marketing)

## Inbound Marketing statistics and trends

- Content marketing costs 62% less than traditional marketing and generates 3 times more leads.
- 79% of businesses that have a blog achieve a positive ROI.
- Inbound marketing campaigns convert 10 times more than traditional lead generation campaigns.
- Cost per lead decreases by up to 80% after 5 months of consistent inbound marketing efforts.

- Leads obtained through inbound marketing cost 61% less.
- Inbound marketers can double their conversion rates on the site.
- 47% of buyers read 3-5 articles before talking to a company seller.
- The most successful B2B marketers invest around 40% of their marketing budget on content creation.

#### Are results immediate?

 Inbound marketing is not a short-term strategy. If your goal is to start appearing tomorrow in search engines, the ideal would be to opt for SEA. If you have a medium, long-term perspective and want to grow in a sustainable and organic way, talk to us.

#### Does inbound marketing replace traditional marketing?

 As with any good marketing strategy, the key lies in the defined communication mix. Therefore, we always recommend our clients to start doing inbound marketing in conjunction with other strategies, such as SEA and Social Media Ads.

#### Why should you do inbound marketing?

 One of the advantages of inbound marketing is to allow companies to grow in a sustainable way, by creating content that appears in search engines in an organic way, instead of depending on paid strategies to generate traffic to your site.

#### Why does Inbound Marketing work so well for Higher Education Institutions?

 Higher education institutions are in a unique position to profit from inbound marketing. The inbound methodology is based on producing content that answers questions that customers have, and because pursuing a degree is a purchase that requires extensive research and comparing and contrasting academic options, students tend to have a high number of questions regarding the course, the facilities, the institution... which offers a great way to attract, engage and delight them. By emphasizing the sense of personal success, cutting-edge facilities and research, and professional benefits associated with earning a degree, inbound marketing can help attract new students.

![Resultados inbound marketing agência](https://www.latigid.pt/hs-fs/hubfs/Resultados-inbound-marketing-age%CC%82ncia-Lisboa-Latigid.png?width=497&height=329&name=Resultados-inbound-marketing-age%CC%82ncia-Lisboa-Latigid.png)

###### BLOG

## Discover our latest articles

Keep up with the latest topics on digital marketing, with a special focus on inbound marketing, content creation, SEO, and social media adapted to the education ecosystem

 

 [BlogPost 199247364246 How CRM tech is transforming universities: engagement, efficiency, and results, BlogPost 189202974090 Is your school ready to grow? How HubSpot for higher education drives real results, BlogPost 188910262359 How hubSpot’s latest AI tools are transforming higher education marketing]

[![How CRM tech is transforming universities: engagement, efficiency, and results](https://www.latigid.pt/hs-fs/hubfs/How%20CRM%20Tech%20is%20Transforming%20Universities%20Engagement%20Efficiency%20and%20Results.jpg?width=350&height=233&name=How%20CRM%20Tech%20is%20Transforming%20Universities%20Engagement%20Efficiency%20and%20Results.jpg) ](https://www.latigid.pt/en/blog/how-crm-tech-is-transforming-universities-engagement-efficiency-and-results)

12/11/2025

#### [How CRM tech is transforming universities: engagement, efficiency, and results](https://www.latigid.pt/en/blog/how-crm-tech-is-transforming-universities-engagement-efficiency-and-results)

[CRM technology is no longer optional for universities aiming to stay competitive in an increasingly...

](https://www.latigid.pt/en/blog/how-crm-tech-is-transforming-universities-engagement-efficiency-and-results)

[![Is your school ready to grow? How HubSpot for higher education drives real results](https://www.latigid.pt/hs-fs/hubfs/HubSpot%20for%20higher%20education-1.jpg?width=350&height=233&name=HubSpot%20for%20higher%20education-1.jpg) ](https://www.latigid.pt/en/blog/is-your-school-ready-to-grow-how-hubspot-for-higher-education-drives-real-results)

22/04/2025

#### [Is your school ready to grow? How HubSpot for higher education drives real results](https://www.latigid.pt/en/blog/is-your-school-ready-to-grow-how-hubspot-for-higher-education-drives-real-results)

[Higher education institutions face increasing pressure to attract and retain students in a...

](https://www.latigid.pt/en/blog/is-your-school-ready-to-grow-how-hubspot-for-higher-education-drives-real-results)

[![How hubSpot’s latest AI tools are transforming higher education marketing](https://www.latigid.pt/hs-fs/hubfs/HubSpot%20updates.jpg?width=350&height=233&name=HubSpot%20updates.jpg) ](https://www.latigid.pt/en/blog/hubspot-updates-future-ai-powered-automation-arrived)

15/04/2025

#### [How hubSpot’s latest AI tools are transforming higher education marketing](https://www.latigid.pt/en/blog/hubspot-updates-future-ai-powered-automation-arrived)

[HubSpot has just launched a powerful set of updates driven by artificial intelligence, built to...

](https://www.latigid.pt/en/blog/hubspot-updates-future-ai-powered-automation-arrived)

![](https://dc.ads.linkedin.com/collect/?pid=11627&fmt=gif)

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