WhatsApp Integration for HubSpot: Everything you need to know
The new WhatsApp integration with HubSpot is great news for Higher Education Institutions looking...
This means that your website needs to be optimized for search engines, in order to increase the organic traffic generated through Google, Bing or Yahoo. For this, we implement on-page and off-page SEO techniques that allow you to improve your institution website's ranking in search engines, based on keywords searched by your potential customers and relevant to your company's growth. Talk to us and find out:
Organic competition analysis
Optimize conversion rates
Search engine optimization (SEO) is the process of improving a website's ranking on search engines. This will increase its visibility when people search for programs and services related to your institution on Google or other search engines.
The more visibility your website has in search results, the more likely you are to gain attention from prospective and current students to your institution.
SEO allows you to improve your institution’s website traffic without having to pay for every click, unlike Pay-Per-Click Ads (PPC).
When you’re using PPC Advertising, you will have to pay for every click that comes to your website, however, if your institution’s website is well-positioned organically in the search engines, this traffic will be free (even though you will have to invest in optimizing the website for SEO) and won’t stop when the ads are turned off.
Because there is no longer an easy method to manipulate the system, SEO takes time. Search engine algorithms have improved to the point that they now focus on providing consumers with the most relevant and high-quality results depending on their search query.
When companies started implementing SEO tactics, all it was needed was to stuff the page with your keywords everywhere and refer to as many links as possible. Fast forward to today, things have changed a lot, and using methods like those in 2022 is likely to cause considerably more harm than good in the long run.
For example, 10000 people search for “digital marketing master” every month (not considering those who search for slight variants, like “ma digital marketing”).
Being the first results on Google would bring around 3430 people to your institution's website every month just from that specific keyword. If just 1% of those visitors enrolled in your university that would mean 34 students for that course just from SEO alone.
Now imagine showing up on the first page of Google for every program you have and the impact that would have on your university revenue.