You need more leads to grow your institution

    Does your institution need more leads to grow?

    The weight of online channels in the way prospective students search for the right institution for them creates an opportunity to attract more prospective students to your website.

    This is where your institution should be focusing its lead generation efforts. We develop inbound lead generation and lead management strategies that will drive more qualified leads of prospective students to your admissions team.

    Our lead generation and management services

    Keyword research

    Student lead generation and management

    Websites and blogs

    Social media

    Email marketing and workflows

    Lead generation and management statistics and trends

    Lead generation

    • 68% of B2B companies use specific landing pages to generate leads (Marketo, 2018).
    • 33% of professionals say that MQL generation is the main success metric (Demand Gen report, 2018).
    • 61% of marketers say that generating traffic and leads is their biggest challenge (Hubspot, 2018).
    • Only 18% of marketers say that outbound techniques bring better quality leads (Hubspot, 2018).

    Marketing automation

    • Investment in marketing automation tools can reach can $25 billion dollars by 2023 (Martech Today, 2019).
    • Companies that automate their lead management see a 10% increase in revenue in just 6 to 9 months (Strategic IC, 2017).
    • 69% of marketers say converting leads is their top priority (Hubspot, 2017).
    • 79% of large companies have been using marketing automation tools for 3 years or more (Venture Harbour, 2017).
    Services

    Our services at Latigid

    Discover the services we provide to our clients in implementing inbound marketing strategies
    Websites and blogs

    Websites and blogs

    Higher Education SEO

    Higher Education SEO

    Content Creation

    Content

    Social Media

    Social Media

    Email Marketing and Workflows

    Email Marketing and Workflows

    Blog

    Discover our latest articles

    Keep up with the latest topics on digital marketing, with a special focus on inbound marketing, content creation, SEO, and social media adapted to the education ecosystem