HubSpot Partner for universities in Morocco and North Africa

Our work with universities in Morocco

Outside Morocco we work with institutions in Portugal, Spain, Kosovo and Bangladesh, including IE University and Iscte Executive Education.

What recruitment in Morocco and North Africa needs from a CRM

• Several languages in the same funnel. Prospective students and families move between French, Arabic and English. Forms, emails, landing pages and chat need each language, with the preferred one stored in the CRM.
• Families in the decision. Parents often take part in the choice, so the CRM should record them and nurturing should answer their questions about cost, scholarships and outcomes.
• WhatsApp and fast replies. Prospective students expect quick answers on the channels they use. HubSpot can bring WhatsApp conversations into the same record as email and forms.
• Peaks around the baccalauréat. Enquiries and applications concentrate around exam results, so automation and reminders must be ready before that period.
• Regional and international recruitment. Many institutions also recruit from other African countries, which adds segmentation by country, visa guidance and different intakes.
• Reporting to enrolment. The CRM must receive application and enrolment data from the student system to show which campaigns bring students.

Read more in our guide to applicant tracking and CRM strategies for international recruitment.

What we do for universities in Morocco and North Africa

• HubSpot implementation and migration for recruitment and admissions: HubSpot CRM for student recruitment and admissions
• Integration with student information systems such as Jenzabar: HubSpot integrations for higher education
• Multilingual websites on HubSpot CMS: higher education website development
• AI agents that answer prospective students in French, Arabic and English: AI agents for higher education
• Campaigns, SEO and ongoing support: HubSpot support

Our team works in French, English, Portuguese and Spanish, and Lisbon is in a time zone close to Morocco's. In our HubSpot projects with universities, implementation usually costs between €10,000 and €30,000, depending on integrations, the services included and whether a new website is part of the project.

Data protection for Moroccan institutions

Moroccan institutions processing personal data must follow Law 09-08 on the protection of personal data, supervised by the CNDP. Institutions recruiting in Europe must also respect the GDPR.

• Record consent and its source for every prospective student in HubSpot.
• Document where data is hosted and which processors are involved, using HubSpot's data processing terms.
• Limit access by team and role, and define retention periods.

We configure HubSpot to support these requirements; each institution should validate its setup with its data protection officer or legal advisers.

Frequently asked questions

Do you have HubSpot experience with universities in Morocco?
Yes. We implemented HubSpot at Al Akhawayn University, ESCA École de Management and Mundiapolis University, built the ESCA website and provided consulting to ESCA and EMSI.

Can HubSpot run recruitment campaigns in French and Arabic?
Yes. Emails, landing pages, forms and chat can run in French, Arabic and English, with the preferred language stored for each contact. At Al Akhawayn University campaigns run in all three.

Can HubSpot connect to Jenzabar or another student information system?
Yes. At Al Akhawayn University we built the first live HubSpot and Jenzabar integration in Morocco. Other systems connect through native connectors or API.

Do you work with universities elsewhere in Africa or the Middle East?
Our experience in the region is in Morocco. We work remotely with institutions in other countries and in French and English.

How much does a HubSpot implementation for a university cost?
In our projects, implementation usually costs between €10,000 and €30,000, depending on integrations, services and whether a new website is included. HubSpot licences are paid separately.

Talk to us about your recruitment process.